On-page SEO refers to SEO factors and techniques focused on optimizing aspects of your website that are under your control.
Off-page SEO refers to SEO factors and strategies focused on promoting your site or brand around the web.
On-page SEO and off-page SEO are basically two sides of the same coin. SEO is most effective when practiced with both because Google uses ranking factors that occur on your pages and outside of them. Depending on your needs, you can sometimes focus more on one of those SEO types.
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